01Who we are

TRAINJIAN is a knowledge translation studio working in combat sport. We take material that normally stays locked inside a coaching conversation — biomechanics, movement science, skill acquisition — and rebuild it so a fighter, a coach, or an interested beginner can understand it and apply it.

That work takes two forms, and they are deliberately kept on separate channels so each one speaks to a clear audience.

02What sponsorship buys

We do not sell banner space. A TRAINJIAN sponsorship places a brand inside content that an audience chooses to watch deliberately, and associates it with expertise rather than interruption.

Three assets carry the value:

1. Embedded credit, not an appended logo

Sponsor recognition is placed inside the content — spoken and on-screen — rather than only in an end card. An end card disappears the moment a clip is re-shared. A credit embedded in the video travels with every re-upload, compilation, embed and archive. It keeps working after the campaign period ends.

2. Category exclusivity

One sponsor per category across each property. No competitor of yours appears in TRAINJIAN content for the life of the agreement.

3. Editorial input

Sponsors help choose what gets taught. For organisations whose customers are the people watching — clinicians, trainers, engineers, coaches — commissioning the video that answers a question your market is already asking is a materially different proposition from buying impressions.

03TRAINJIAN Media — available now

Sponsorship on the existing Instagram channel. Reach is live today, and reels are already performing to a following of 40,000 and growing.

Gumroad insert is an add-on available to Partner and above: sponsor-branded material placed inside a downloadable resource, so every person who downloads sees it.

04TRAINJIAN Science — founding sponsors

This is a founding offer, and it is only available once. TRAINJIAN Science is at the start of its life on YouTube. The sponsors who come in now are written into the channel’s origin and hold a rate that will not be offered again.

Founding rates are held below standard. Sponsors entering after the founding window pay the prevailing rate card.

Term

Twelve months, paid annually or monthly. Founding status — and the rate attached to it — is held for the life of the relationship, subject to continuous sponsorship.

Founding sponsors are the only people who will ever hold TRAINJIAN Science at this rate. When the channel’s audience grows, the rate card rises; founding sponsors do not.

05Why founding sponsorship is worth it

You are buying a position, not an audience

A founding sponsor is not paying for a channel’s current reach. They are buying permanent placement in the identity of a channel from its first published video — a credit that will sit on every episode as long as the channel exists. There are a fixed number of those positions and they close when the founding window does.

The recognition is durable by design

Because credit is embedded in the content rather than appended to it, the sponsor’s name survives re-uploads, clips, shorts and embeds. Promotional spend normally stops working when the campaign stops; this does not.

You hold the rate permanently

Founding rates are locked. As TRAINJIAN Science grows, new sponsors pay the prevailing rate card. Founding sponsors continue at the price they signed at.

You help decide what gets taught

Topic input at Partner and Gold means the content can be pointed at the questions your own market is asking — the strongest form of sponsorship available to an organisation that sells to the people watching.

06Where the money goes

Founding sponsorship is what makes TRAINJIAN Science possible at all. Funds are directed to three things, in order:

• Production time. Research, scripting, filming, editing and publishing — the hours the work actually requires.
• Equipment. Audio first, then camera, lighting, storage and editing. Sponsors are welcome to meet this through in-kind product, which is often more useful to them and costs the sponsorship less.
• Distribution. Upload capacity, hosting for resources, and the tools required to publish consistently.

07Getting started

Founding positions are capped and the founding window closes 31 January 2027 — whichever comes first. Category exclusivity is allocated first-come.

To discuss a tier, arrange an in-kind equipment partnership, or request a custom package combining both properties, get in touch.

Draft prepared September 2026. Rates shown are in Canadian dollars and are founding rates, subject to change for sponsors entering after the founding window.